my glossary of organizational terms

Vision – An idealized image of what you want the future to look like; The preferred future state of the organization
Guiding Principles – The fundamental shared beliefs of the organization; Values; The “right” way to do things
Mission – Vision plus Guiding Principles
Strategy – The part of an organization’s plan to achieve its mission that remains consistent even while other parts of the plan are changing, (a change in strategy means a change in the game; ALL tactics must be re-evaluated)
Goal – The measure of how the strategy fulfills the mission
Tactics – The set of projects and ongoing operational processes that support the strategy
Objective – The measure of how the tactics fulfill the strategy


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