Facebook, Facebook, Facebook…

Been away from the blog for a while (at least it hasn’t been a full month yet) but it is time to get posting again. In case you couldn’t tell from the title, I have partaken of the Facebook Kool-Aid. I am logging in 3 or 4 times a day, figuring out how to use my phone with it, how to cross-post with it, trying out the new apps, etc. But you know in doing all of this, I do not feel like I am “wasting my time” as many would believe. That is because I think this part of the evolution of how organizations will work in the future. In many ways the Facebook (social network) model is an advancement over blogs from the standpoint engagement by the typical corporate citizen. Figuring out how to integrate this approach into enterprise communications and operations, I believe, is going to be my career track for some time to come. Hello Enterprise 2.0. I guess you will have to put me into the Andrew McAfee camp (with apologies to Professor Davenport).

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Money quotes about Web 2.0

Excerpts from Computerweekly.com

Wake up to the dawn of Web 2.0

“The cost of collaboration in an open market used to be more expensive than the cost of doing the business process internally. The web has dropped the cost of collaboration so much that people can come together at low-cost,” says (Don) Tapscott.

Alan Lafley, Proctor & Gamble chief executive officer, said, “Someone outside your organisation today knows how to answer your specific question, solve your specific problem or take advantage of your current opportunity better than you do. You need to find them and find a way to work collaboratively and productively with them.”

Web 2.0 will mean consumers are able to draw on a vast array of information, pulling on blogs, wikis, and seeking real-time buying advice from online friends, allowing them to make more informed buying decisions. This means they will no longer rely on the limited expertise of [company] staff, says Gartner.

Forrester Research predicts that Web 2.0 will become core to business systems within 18 months.