Managing ToDo

Like most everyone in the known universe, I am always looking for the perfect solution for managing my To Do List. I believe that my new friend Stowe Boyd is quite the expert in this eternal quest. He just posted two new solutions he has tried. I am particularly intrigued by ToDoist, which Stowe has figured out how to tie into Google Reader.

Let’s give them something to talk about

 I was reading Brian Solis’ post on Conversational Marketing today and realized that part of what he is talking about is how we socialize and have conversations. The line that I really liked was: 

Audiences have evolved into factions of people linked together by common interests.

Common interests sound a lot like “social objects”, i.e. something to talk about. I think Bonnie Rait had it right when she said “Let’s give them something to talk about”. This may be the best advice to give a marketer. Marketers can best serve markets by creating something worth talking about, or as Seth Godin would put it, something remarkable. And that something is more than messages.

Provide a great product, provide education, provide insight, provide value to the community. When that happens people will talk and create a conversation about you and your product.