I am beginning to focus in on where I want to take E Quint Consulting. I am beginning to see that there is a real opportunity in bring a “Social Media” approach to almost any business function or process. When I say social media approach, I am not referring to the technology but the attitude and behaviors exhibited by those that have used social media effectively and productively. My new tag phrase is:
Re-imagine the organization with Social Media.
From this perspective you can quickly move into how social media can lead to significant changes in:
- R&D
- Sales
- Human Resources
- Strategic Planning
- Project Management
- Customer Service
To date most of the focus of social media has been on how it can change Marketing. The enterprise 2.0 movement is beginning to show how a social media approach can impact other operational areas, but the focus there tends to be more on the technology than the behaviors.
With E Quint, I want to focus onthe behaviors and attitudes surrounding
- business process
- operations
- decision making
and figure out how a more open mindset to listening and sharing information can fundamentally reshape the structure of an organization.
Filed under: Uncategorized | Tagged: business process, enterprise 2.0, organization structure, social media | 5 Comments »
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