The Power of Shared Vision

I just went back and read through the posts from my old blog and was somewhat suprised to see a common thread emerge, Shared Vision. More and more I am coming to the realization that the main job of organziational leaders is to create a shared vision within an organization. If everyone is marching to the same "What", there is much less need for leaders to deal with the "How".

Doc Searles posted yesterday On the continuing death of Business As Usual. Though not his theme, his story makes a great case for shared vision:

Want to know one reason why Wal-Mart kicked K-Mart’s ass? Three words: "Everyday low prices." That simple promise, made by Sam Walton himself and published on every Wal-Mart building, allowed the company to save billions while also keeping their customers safe from the evils of coupon addiction, which nearly bankrupted K-Mart while also narrowing their customer base.

Yes, maybe Wal-Mart’s business model is better than K-Mart’s, but I bet the typical Wal-Mart employee has a clearer understanding of Sam’s vision than the typical K-Mart employee has of the K-Mart plan. I think this has as much to do with Wal-Marts success as their low prices.


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