Marketing 2.0, Now or Later?

I recieved a comment on my last post (WooHoo) from Lev at Co-Creators, wondering if the "weed & seed" analogy is primarily apt for an interium, transition period, while traditional marketers figure it out.

My first thought is that before even that transition can begin, tradional marketers will first have to "get it" that a change is necessary! Most everyone around here is charging ahead with the status quo marketing plans. There are a few pockets of awareness that things are changing, but even there, the thought is that we will do some sort of a small pilot to prove the concept, to validate ROI. My fear (hope) is that we are going to be caught by suprise by some event that races through the blogoshere and makes us look really bad. I would like to think that some foresight now could take us down a controlled transition, seed & weed approach. My experience tells me differently, that we will get hit by a big giant ball of BLOGs.

Back to the original point, I think the seed & weed approach would be a good transition approach, but there will need to be proactive forethought to put it in place.


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