Engagement and Reach

I am trying to make the case for why social media should be used within an organizational setting.In my last post I considered aspects of defining benefits as as way to tell an effective story. Now I want to take a stab at a different approach. This time I am going to be a little more graphical a là Kathy Sierra.

I want to find some set of indices that show the value social media brings when compared to traditional communication channels. With this chart I am trying to show that social media has the ability to create engagement similar to one on one conversation but with the potential to reach a much larger audience. Does this make any sense? Or is there a better set of indices to show the value better. (Note: The size of the circles is supposed to have some relationship to cost, but I am not sure it works very well.)

Update: the graphics did not show up as well as I hoped. I guess I am not providing a great user experience. Translation: Upper Left – Face to Face, moving down and to the right, email, speakers, and finally Traditional DTC in the lower right corner. Social media in Orange.


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