Inside Conversation

Yesterday I marked the beginning of my new job. I started operating as E Quint Consulting. You can check out the “about me” tab to get the long version of how I got here. In a nutshell, my departure from GSK has given me the financial resources to take a shot going independent.

My approach will be to focus on how companies choose to communicate with their stakeholders. Most organizations operate as if yelling at consumers is the one and only way to communicate. I hope to get organizations to understand and embrace a new communication model of listen first then join the conversation in a way that adds value. If Hugh Macleod were to draw this as a Gaping Void cartoon, the caption may be:

Yelling Sucks

Listening Rocks

So what I hope to do is to help organizations align their stated goals and objectives with how they are in fact communicating. As I have posted before, I am using the phrase Enterprise Communication Strategy to express what I am trying to do.

As for the name, E Quint, I got that from a first century Roman rhetorician named Marcus Fabius Quintilian, who believed that oratory of his time was too complicated and metaphoric to be understood by the common man. The parallel to today’s corporate-speak and marketing messaging was just too compelling to pass up.

Wish me luck, or better yet, hire me.    🙂

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