Branding E Quint

Ever since I started thinking about starting my own consulting practice, I have been talking to people to get advice. The one bit of advice I have been getting consistently is to be able to clearly, and quickly, state what irt is that I do (or will do). I am finding that to not be an easy task.

What I know is that there is an opportunity to help organizations rethink their structure and processes. Now I am not the first person to see this, …duh. So the question is what am I bringing to the table? My first response was Social Media expertise. But I think that terminology is going to give me problems on two counts. First, I think it is a difficult conceptual jump for most people to go from Organizational design to Social Media. Secondly, I think the term Social Media is always going to conjure up visions of technology.

So I think I am going to steal a page from the Citizen Agency playbook and start thinking in terms of Community.

Re-Imagine the Organization as Community

My elevator pitch? Let’s take a shot …

I am a consultant that works with organizations to help them look at their structure, processes and culture from a community perspective. I want organizations to consider all of their stakeholders as a single community as opposed to discreet constituents or demographic groups. I want organizations to move away from the traditional “Us vs. Them” mentality: management vs. employees, marketing vs. engineering, customers vs. customer service. I want to see an engaged conversation between stakeholders. And lastly, I want to help facilitate that change.

What do you think?

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One Response

  1. You’ve summed up what you would do very succinctly and clearly; however, I’d remove most of the first-person language.

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