Starting the Corporate Blog…

Debbie’s post, Blogging Backlash…, at Blogwrite for CEO’s couldn’t have been more timely.

I attended the first official meeting to discuss the use of blogs for my division of GSK today. This is a good sign. Unfortunately we collectively know very little about what we are trying to accomplish. I expect that we are typical of most large U.S. organizations at this point.

  • The driver for the meeting has come from our top executive and head of Communications.
  • There is little clarity about what a blog is or how it will be beneficial, just that it seems like a good idea.
  • At least half of the people in the meeting do not read blogs regularly
  • I was the only one in the room with a blog.

We have a long way to go, but I am excited by the opportunity.

One interesting discussion point that was brought up, "is blogging fundamentally different in a regulated environment such as the Pharma industry?"


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