New Series

I have had a little writer’s block lately on this blog. Couldn’t decide how to move forward. I think I have finally have found my way.


Re-Imagine: The Series

A lot of my conversations lately have been around the concepts I recently posted in this blog and on Slideshare, specifically that Social Media is going to change the landscape of all functional areas of the organization, not just Marketing. In these conversations I keep coming back to a central theme. The changes we are about to see are fundamentally NOT about technology (as most references to Enterprise 2.0 seem to be) but ARE about structure, process and behavior (SP&B). Ultimately implementation tactics may present as technology solutions, but I believe that in almost all instances the real solutions will be manifest in new SP&B.

With this thought in mind, I plan on starting a series of posts that look at the issues faced by different functional areas within the organization and discuss how these issues can be addressed with a Social Media approach, focusing on Structure, Process &Behavior.

My first post in the series will look at Human Resources… stay tuned.


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