Facebook, Facebook, Facebook…

Been away from the blog for a while (at least it hasn’t been a full month yet) but it is time to get posting again. In case you couldn’t tell from the title, I have partaken of the Facebook Kool-Aid. I am logging in 3 or 4 times a day, figuring out how to use my phone with it, how to cross-post with it, trying out the new apps, etc. But you know in doing all of this, I do not feel like I am “wasting my time” as many would believe. That is because I think this part of the evolution of how organizations will work in the future. In many ways the Facebook (social network) model is an advancement over blogs from the standpoint engagement by the typical corporate citizen. Figuring out how to integrate this approach into enterprise communications and operations, I believe, is going to be my career track for some time to come. Hello Enterprise 2.0. I guess you will have to put me into the Andrew McAfee camp (with apologies to Professor Davenport).

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