Subjective Content Infrastructure

I created my first blog about 7 years ago because I thought it was cool that I could publish what I wanted without a lot of hassel and overhead. I didn’t think much about the implications at the time. Since then thinking about the implications of “social media” is about the only thing I have done.

I created this presentation in 2007. It was part of my process for understanding what this stuff was all about. With over 77,000 views, I guess I was on the right track.

Social Media Is…

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Throughout this time I have wrestled with defining the underlying fundamentals of what it is that defines Social Media. What I have come to believe is that social media, and it’s enterprise cousin: collaboration, are simply the infrastructure necessary to support the exchange of subjective content.
Traditional IT systems deal strictly with objective content. Financial data, sales data, HR data, etc. Just the facts. These systems cannot deal with opinion. Social software can.
What has to happen now is to figure out an effective way to integrate the subjective content with the objective content. Currently social systems tend to be in a silo with respect to the rest of an organization’s operations. This is one reason that it has been so hard to quantify the “business value” of social content. When we can integrate the subjective social content with the objective process content we can begin to more effectively demonstrate the value social systems bring to the enterprise.

Facebook, Facebook, Facebook…

Been away from the blog for a while (at least it hasn’t been a full month yet) but it is time to get posting again. In case you couldn’t tell from the title, I have partaken of the Facebook Kool-Aid. I am logging in 3 or 4 times a day, figuring out how to use my phone with it, how to cross-post with it, trying out the new apps, etc. But you know in doing all of this, I do not feel like I am “wasting my time” as many would believe. That is because I think this part of the evolution of how organizations will work in the future. In many ways the Facebook (social network) model is an advancement over blogs from the standpoint engagement by the typical corporate citizen. Figuring out how to integrate this approach into enterprise communications and operations, I believe, is going to be my career track for some time to come. Hello Enterprise 2.0. I guess you will have to put me into the Andrew McAfee camp (with apologies to Professor Davenport).

Money quotes about Web 2.0

Excerpts from

Wake up to the dawn of Web 2.0

“The cost of collaboration in an open market used to be more expensive than the cost of doing the business process internally. The web has dropped the cost of collaboration so much that people can come together at low-cost,” says (Don) Tapscott.

Alan Lafley, Proctor & Gamble chief executive officer, said, “Someone outside your organisation today knows how to answer your specific question, solve your specific problem or take advantage of your current opportunity better than you do. You need to find them and find a way to work collaboratively and productively with them.”

Web 2.0 will mean consumers are able to draw on a vast array of information, pulling on blogs, wikis, and seeking real-time buying advice from online friends, allowing them to make more informed buying decisions. This means they will no longer rely on the limited expertise of [company] staff, says Gartner.

Forrester Research predicts that Web 2.0 will become core to business systems within 18 months.