Money quotes about Web 2.0

Excerpts from

Wake up to the dawn of Web 2.0

“The cost of collaboration in an open market used to be more expensive than the cost of doing the business process internally. The web has dropped the cost of collaboration so much that people can come together at low-cost,” says (Don) Tapscott.

Alan Lafley, Proctor & Gamble chief executive officer, said, “Someone outside your organisation today knows how to answer your specific question, solve your specific problem or take advantage of your current opportunity better than you do. You need to find them and find a way to work collaboratively and productively with them.”

Web 2.0 will mean consumers are able to draw on a vast array of information, pulling on blogs, wikis, and seeking real-time buying advice from online friends, allowing them to make more informed buying decisions. This means they will no longer rely on the limited expertise of [company] staff, says Gartner.

Forrester Research predicts that Web 2.0 will become core to business systems within 18 months.


2 Responses

  1. when they say it’s ove. Ruud Orlagh.

  2. damn all these beautiful gir. Jumana Fanni.

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