Money quotes about Web 2.0

Excerpts from Computerweekly.com

Wake up to the dawn of Web 2.0

“The cost of collaboration in an open market used to be more expensive than the cost of doing the business process internally. The web has dropped the cost of collaboration so much that people can come together at low-cost,” says (Don) Tapscott.

Alan Lafley, Proctor & Gamble chief executive officer, said, “Someone outside your organisation today knows how to answer your specific question, solve your specific problem or take advantage of your current opportunity better than you do. You need to find them and find a way to work collaboratively and productively with them.”

Web 2.0 will mean consumers are able to draw on a vast array of information, pulling on blogs, wikis, and seeking real-time buying advice from online friends, allowing them to make more informed buying decisions. This means they will no longer rely on the limited expertise of [company] staff, says Gartner.

Forrester Research predicts that Web 2.0 will become core to business systems within 18 months.

And Blogger too

Now my old Blogger posts are in here too. (2004- June 2005)

Very easy to import.

Flow, Identity and the Enterprise

I started reading Stowe Boyd’s blog about 3 or 4 months ago. I think I found his blog during the infamous "3rd Thursday – Die Press Release" who-ha. Anyway, I found his writing quite compelling, even though I wasn’t sure I was picking up on all the points. I was particualrly intrigued by his Traffic and Flow post. Something there really resonated, but I didn’t fully understand the concept. I kept it around in the back of my head over the following weeks.

Then there was the Twitter explosion. Another piece to the puzzle. Now this "flow" thing makes a little more sense. Still not crystalized, but clearer.

This week Stowe posted a presentation he gave recently. Wow, now this stuff is really starting to come together. The money line in the presentation was:

Identity = Aggregrated Flows, Not Static

That is what it is all about. If we can collect our digital footprints together in one place and present those footprints in time, we create a much better picture of an individual than all of the HR data in the world. In an enterprise setting this could be the long sought after key to expertise location. A way to find the people that know what you want to know. The possibilitues are truly exciting…

The gears are churning, smoke is billowing out of my ears. I can not wait to go to the Enterprise 2.0 Rave in NYC next month.  If you are interested in attending, here is a $250 off coupon.

http://emartshops.com/Enterprise_20_Rave/Enterprise_2.0_Discounted_Registration.html

Wikinomics

I just started reading Wikinomics by Don Tapscott & Anthony Williams. In just the first couple of chapters I can see that the authors have synthesized a lot of what has been rolling around in my mind for a while, but was unable to effectively articulate.

Probably first and most importantly is that the revolution that is happening in our society today is a cultural one not a technological one (though of course technology has been an enabler).

The fact that organizations will need to include those outside traditional boundries is becoming inevitable. Giovanni Rodriguez over on The future of communities blog cited Dell’s IdeaStorm as an example of the same cocreation/wikinomics referred to in the book.

Identity, Roles & Search

A while back I was playing with some ideas about how to use identity as the core of a system to improve search. I started to write it as a post but forgot about it. These are the notes: 

  • The individual should be the kernel of the system, everything else is dynamic and should be flexible with regard to the structure of the system structure.
  • Set up a meta data hierarchy with Individual:affiliation:role.
  • Allifiation can be used by search to improve results, the more documents that are affiliated with each other that contain the same searchable criteria would result in higher search results.

I think I know what I was talking about (but not really sure), and I am pretty sure no one else will make much sense out of it. I mainly wanted to get it out of my draft box and I didn’t want to throw it away. So if this sparks any ideas for you, great, let me know. If not, who cares.

You can now return to your regularly scheduled programing.

Great Blogger Dinner

I have to agree with Nathan, I really enjoyed the dinner last night. I am always skeptical getting together with a group of people you have never met. Tried it a couple of times to no avail, but this time it was a good connection. When I got home I told my wife that it was really nice to have a conversation where everyone else had more experience in blogs, and social media in general, than I did.Blogger_dinner I really hope we get the local Social Media Group off the ground!

That’s me in the middle…

My 1st Blogger Meet-Up

Hi, it’s me again. Been away for awhile, mainly working on the dark blog. Anyway, I am heading off to my first blogger meet-up tonight (if you don’t count conferences). Nathan Gilliatt of Net Savvy organized the gathering. Here are the details, not that anyone will see this in time to make any difference.

Looking forward to it.

Also looks like big news on the job front here. Not 100% official yet, so I have to wait to tell all, but soon…

Social Media is about The Rest of Us

On Monday I attended Healthcare Blogging Summit in Washington DC. This was a sub-conference of the Consumer Health World conference. The keynote speaker was Steve Rubel from Edelman. Steve gave a great presentation defining "Social Media". I took some notes and picked up some new ideas. One of the main points I picked up was his metaphor for social media as a "universe" that is populated by "galaxies" (centers of gravity such as mySpace, YouTube), "stars" (the A-List Celebrities), "planets" (the B&C list), "shooting stars" (flash-in-the-pan: Diet Coke and Mentos), and "comets" (recurring themes: authencity, transparency). It is a good image and I will probably use it.

The next thing he talked about was how to effectively operate in the social media space. Four simple points:

  • Find
  • Listen
  • Engage
  • Empower

The first three were to me straightforward and part of the story I try to tell others. The last point, Empowerment, was a light bulb. I had never carried the thought process to the next logical step. Empowerment is really the fundamental element of social media. To be honest, the light bulb did not really turn on until today (sometimes I process rather slowly).

My new mantra is:

Social Media is anything that empowers the rest of us.

Up until now, whenever I have been asked "What is social media?", I would usually list a string of technology terms. "It’s blogs & wikis & RSS & social networks & …" Not a very satisfying or compelling answer.

Now I have something to say.

Steve, thanks for the spark. I think that sometimes it takes listening to the words for a long time before you really hear the meaning.

Is IP Good?

I think Kathy Sierra is great. Her last two posts are related to memes that I have been tinking about for some time, I just haven’t been thinking about them out loud on my blog. First, the relationship between good ideas and execution (leading to my theme for this post), and second recognizing the value single contributors bring to organizations. So with a little coaxing from Kathy…

In the years ahead when someone is finally able to do the Big Analysis, it will be determined that the principle of intellectual property (IP) has done more to retard innovation than to advance it. The incumbent thinking is that unless I can protect my ideas and be allowed to monitize them, I have no incentive to spend time coming up with new ideas. That is a load of C**p. People will always spend time coming up with new ideas because:

  • it’s fun
  • I need it for myself

I think open sourcing of ideas has the potential to generate far more innovation than the predominate walled-garden approach. Walled gardens seem to be effective in making a few people very rich and creating large plodding organizations.

Money should come from exectuion not ideas. By locking up the rights to IP, producers become lazy and complacent, creating their own little monopoly and don’t have to worry what users think. Think about how good customer service would be if everyone had the freedom to build their business on any idea available, and had to compete primarily on execution.

I think that, among other things, one outcome would be fewer large companies with nicknames like "the evil empire". Instead we would have cooperative networks of smaller organizations opperating on more of a community model. I just like fantasizing about it.

Just imagine if Linus Torvalds had gotten the contract from IBM instead of BG…

Next Generation Marketing

It seems to me that the Social Networking space is heating up. MySpace seems to be all the rage. I am certain that some organizations are trying to figure out how to flip this phenomenon into a marketing advantage. The first mention of this I have seen is MarthaSpace. I have also seen companies trying to embed some social network functionality into their Web 1.0 site.

I think the next step is to build vertical network communities with a hugh amount of functionality (blogs, RSS, OPML, Pics, video, Tags, aggregrators, etc) but using  accessible metaphors (Journal vs. blog, Bulletin board vs. del.icio.us, for example). Give the community free access. Charge those that want to provide information to that community.

The community must have value in and of itself just based on the community members. As traffic to the community grows, the price content providers are willing to pay goes up. The key to making this work is to define a focused community that clearly has a common thread that content providers can clearly target.

The problem that advertisers have with something like MySpace is that there is no clear focus, almost any organization could advertise there, and the impact would not be much more effective than advertising on broadcast media.

I know what this should look like, but alas I have not have the tech skills to build it. Anyone interested in having a conversation?

More Thinking…

Maybe creating another Social Site isn’t the answer. Maybe the approach should be some sort of vertical meta-data site that finds and aggregrates blogs and other social content from all sources. An add-on could be simple "in-house" tools for those not currently active and don’t have the resources (time, knowledge, etc.) to go about setting up their own environment. These are people that don’t care about tech stuff, they just want to engage in the conversation.